Customer Relationship Management

Customer Relationship Management
Author :
Publisher : John Wiley & Sons
Total Pages : 360
Release :
ISBN-10 : CORNELL:31924083396980
ISBN-13 :
Rating : 4/5 (80 Downloads)
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Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2006 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) offers the potential of maximised profits for todays highly competitive businesses. This title describes the methods and structures for integrating CRM principles into the workplace, so that a strong customer relationship can be achieved.


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