Understanding your customers is the key to your company’s success! Segmentation is one of the first and most basic machine learning methods. It can be used by

Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-t

Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly av

« Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the