The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing profe

In order to maximize the effectiveness of brand communication and propel the expansion of a company, data-driven marketing is a strategic strategy that makes us

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine

In today's rapidly evolving business landscape, organizations are inundated with vast amounts of data, making it increasingly challenging to extract meaningful