Data Mining for Design and Marketing

Download or read book Data Mining for Design and Marketing written by Yukio Ohsawa and published by CRC Press. This book was released on 2009-01-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de