Decoding D-Commerce

Download or read book Decoding D-Commerce written by Marc Warburton and published by . This book was released on 2019-04-02 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding d-Commerce is packed full of hints and tips that will help your FMCG business win in today's Digital Commerce (d-Commerce) environment. It is based on practical knowledge acquired via direct experience of working in multiple markets in businesses as diverse as Coca-Cola, Danone, Johnson & Johnson, Nestle, Pukka Herbs, United Biscuits, GSK, Edgewell Personal Care, Pernod Ricard and others. The book contains a series of evidence based models and explanations. These have been created and refined via an ongoing process of experimentation across all the various aspects of d-Commerce planning and delivery. It also contains a solid rationale for why we need to make Shopper Marketing a leading philosophy in your business today. The knowledge contained in this book is applicable to any business or individual who is trying to work out how to succeed at d-Commerce. It contains sections relevant for Individual Contributors, Middle Managers and Senior Leaders alike. Although the book is focused on d-Commerce and Shopper Marketing, it also contains a wealth of information that will help your business win 'digital' more holistically. There are four practical solutions covered throughout the book: Digital Simplification; d-Commerce Maturity Model; Shopper Marketing Supercharge; Category Vision Scrum. The book is written by the founder of Daedal, the only FMCG consultancy dedicated to Decoding d-Commerce and Winning the Omnichannel Shopper. Additional information can be found at www.daedal.uk. From the back cover: 'Packed with practical tips about Digital Commerce, I would recommend this book to anyone starting out on the digital journey and to experienced practitioners as well'. Neil Woodcock, CEO @ The Customer Framework and Visiting Professor of Customer Insight and Engagement @ De Montfort University. 'Test and Learn and a kaizen mindset is vital for Digital Commerce success, as is a revision of the 5 Ps. All are contained in this book. Essential reading for anyone in Marketing or Commercial who wants to seize the growth opportunity available in the d-Commerce channel'. Stuart Heffernan, Head of eBusiness @ Pernod Ricard. 'FMCG eCommerce is at worst the Wild West: a lawless place where it is every man for himself. At best it is a jigsaw with some key pieces missing, like 'How do I really drive sales?'. This book completes the puzzle and brings order to the chaos'. Viv Craske, Author of Surviving Digital Disruption and Former Managing Director at mysupermarket.co.uk.