Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech,

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into pr

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t

The book, After Child Dedication What Next? decries the failure of parents to train up their child in the way he should go after dedicating him to God. It sees