This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consult

Lavishly illustrated with examples from dozens of Fortune 100 companies, this guide reveals how the right design strategy can give businesses a powerful advanta

Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and

A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the las