Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Driving Digital Strategy
Language: en
Pages: 327
Authors: Sunil Gupta
Categories: Computers
Type: BOOK - Published: 2018-07-24 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have suc
Everywhere
Language: en
Pages: 253
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2011-02-23 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, th
What's Your Digital Business Model?
Language: en
Pages: 256
Authors: Peter Weill
Categories: Business & Economics
Type: BOOK - Published: 2018-04-17 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management prac
Digital Business Transformation
Language: en
Pages: 224
Authors: Nigel Vaz
Categories: Business & Economics
Type: BOOK - Published: 2021-01-05 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies S