This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on glob

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges

EmTech Anthropology: Careers at the Frontier emphasizes anthropology’s critical role at the frontier of emerging technologies (EmTech). The book explores the

This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil,