Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients.

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artis