Digital Sport Marketing

Digital Sport Marketing
Author :
Publisher : Routledge
Total Pages : 247
Release :
ISBN-10 : 9781351789929
ISBN-13 : 1351789929
Rating : 4/5 (29 Downloads)

Book Synopsis Digital Sport Marketing by : Alan Seymour

Download or read book Digital Sport Marketing written by Alan Seymour and published by Routledge. This book was released on 2020-09-10 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.


Digital Sport Marketing Related Books

Digital Sport Marketing
Language: en
Pages: 247
Authors: Alan Seymour
Categories: Business & Economics
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge

DOWNLOAD EBOOK

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Sports Marketing
Language: en
Pages: 306
Authors: Sean Ennis
Categories: Business & Economics
Type: BOOK - Published: 2020-11-14 - Publisher: Springer Nature

DOWNLOAD EBOOK

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports
Sports Marketing
Language: en
Pages: 0
Authors: Matthew D. Shank
Categories: Sports
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

DOWNLOAD EBOOK

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of th
Developing Digital Marketing
Language: en
Pages: 139
Authors: Park Thaichon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-11 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping reade
Internationalization of Sport Events Through Branding Opportunities
Language: en
Pages: 418
Authors: Singh Rai, Jaskirat
Categories: Business & Economics
Type: BOOK - Published: 2024-10-23 - Publisher: IGI Global

DOWNLOAD EBOOK

Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share