In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-procl

Capture and Retain Your Media Audience!

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the