This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to g

This work takes a fresh and contemporary look at the growing interest in the development and application of discrete choice experiments (DCEs) within the field

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes

The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studyi

A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods.