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DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, crea
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Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprece
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Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power