This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limita

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leadi

Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues