As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment

"This book offers readers a one-stop resource for contemporary issues, developments, and influences in e-commerce"--Provided by publisher.

The media and entertainment industry (MEI) differs significantly from traditional industries in many respects. Accordingly, the management of strategy, marketin

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but