Principles and Practice of Marketing

Download or read book Principles and Practice of Marketing written by David Jobber and published by . This book was released on 2019-03-29 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change