'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementat

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementat

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks th

"This book offers research articles on key issues concerning information technology in support of the strategic management of organizations"--Provided by publis