Principles of Marketing Engineering
| Author | : Gary L. Lilien |
| Publisher | : DecisionPro |
| Total Pages | : 231 |
| Release | : 2007 |
| ISBN-10 | : 9781425113148 |
| ISBN-13 | : 1425113141 |
| Rating | : 4/5 (48 Downloads) |
Book Synopsis Principles of Marketing Engineering by : Gary L. Lilien
Download or read book Principles of Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2007 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making
