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What is the role of culture in the innovation dynamic of small firms within the context of their territorial environments? How do shared values, beliefs and pra
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Recent decades have seen substantial growth in the range of assistance programmes for SMEs and entrepreneurs across the world. Once regarded as peripheral to th
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The process of founding new enterprises and making them grow and prosper is a far more convoluted undertaking than it was just a few decades ago. This book expl
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This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first cen