This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origi

A sociological study of the emergence of the gay male culture from the explosion of gay liberation in the early 1970s through the beginning of the AIDS crisis o

The Handbook of Fashion Studies identifies an innovative spectrum of thematic approaches, key strands and interdisciplinary concepts that continue to push forwa

The Feminization of American Culture seeks to explain the values prevalent in today's mass culture by tracing them back to their roots in the Victorian era.

Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you w