‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landsca