Fashion Marketing Communications

Fashion Marketing Communications
Author :
Publisher : John Wiley & Sons
Total Pages : 231
Release :
ISBN-10 : 9781405150606
ISBN-13 : 1405150602
Rating : 4/5 (06 Downloads)

Book Synopsis Fashion Marketing Communications by : Gaynor Lea-Greenwood

Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.


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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science