Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting eve

Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make th

Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how

This definitive handbook demystifies personal-area networking technologies and protocols and explores their application potential in a unique real-world context

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social medi