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Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, a
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Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of mode
Private Label Strategy
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The growth in private labels has huge implications for managers on both sides.
The CRM Handbook
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Letting Ana Go
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In the tradition of Go Ask Alice and Lucy in the Sky, a harrowing account of anorexia and addiction. She was a good girl from a good family, with everything she