"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before th

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques

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This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p