This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.

Fundamentals of Public Relations Public relations provides the means to communicate your ideas and get them accepted--a skill vitally necessary when dealing wit

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin

Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, techn