The text is written in a simple and conversational style. Ideas in each chapter are clearly developed to enable students to quickly grasp and internalize them.

From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business execu

′This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application,

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study