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Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
Language: en
Pages: 388
Authors: Meier, Andreas
Categories: Computers
Type: BOOK - Published: 2012-01-31 - Publisher: IGI Global

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"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
Fuzzy Classification of Online Customers
Language: en
Pages: 148
Authors: Nicolas Werro
Categories: Business & Economics
Type: BOOK - Published: 2015-02-26 - Publisher: Springer

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This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship
Handbook of Qualitative Organizational Research
Language: en
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Authors: Kimberly D. Elsbach
Categories: Business & Economics
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

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This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapt
The Complexity Turn
Language: en
Pages: 274
Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2017-02-16 - Publisher: Springer

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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more
Handbook of Research on Narrative Advertising
Language: en
Pages: 436
Authors: Yilmaz, Recep
Categories: Business & Economics
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

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Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have