How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. export

"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is stil

How small businesses can use the Internet and e-commerce to succeed in the global marketplace.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the