The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identi

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the worl

Prof. Dr. U. Jürgens, Wissenschaftszentrum Berlin, is renown for his scientific work in fields like human resources, work organization and organization of prod

The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within t