No B.S. Grassroots Marketing

No B.S. Grassroots Marketing
Author :
Publisher : Entrepreneur Press
Total Pages : 252
Release :
ISBN-10 : 9781613081709
ISBN-13 : 1613081707
Rating : 4/5 (09 Downloads)

Book Synopsis No B.S. Grassroots Marketing by : Dan S. Kennedy

Download or read book No B.S. Grassroots Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing


No B.S. Grassroots Marketing Related Books

No B.S. Grassroots Marketing
Language: en
Pages: 252
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2012-02-01 - Publisher: Entrepreneur Press

DOWNLOAD EBOOK

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discou
Grassroots Marketing
Language: en
Pages: 324
Authors: Shel Horowitz
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Chelsea Green Publishing Company

DOWNLOAD EBOOK

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-p
101 Grassroots Marketing Tips and Tricks
Language: en
Pages:
Authors: Rebecca Davis
Categories:
Type: BOOK - Published: 2021-07 - Publisher:

DOWNLOAD EBOOK

I originally got my start in insurance as a captive agent. It's amazing how much success a person can have in the insurance business, but nobody ever tells you
Grassroots Strategy
Language: en
Pages: 318
Authors: Jeff W Bennett
Categories:
Type: BOOK - Published: 2019-08-20 - Publisher:

DOWNLOAD EBOOK

Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity retu
Grassroots Marketing for Authors and Publishers
Language: en
Pages: 290
Authors: Shel Horowitz
Categories: Business & Economics
Type: BOOK - Published: 2007-03 - Publisher: A W M

DOWNLOAD EBOOK

A thorough and easy-to-read guide to book marketing for authors and small-to-medium-sized publishers. Numerous promotion strategies and examples for authors who