Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles o

How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puff

Documents the history of "Vogue" magazine over the course of the twentieth century, and features more than six hundred advertising images that provide insights

Profiles fifty sites across the United States that trace the cultural history of the country, discussing the people and events that led to each site's importanc