What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? H

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that

"Drawing on the lives of five great scientists -- Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle and Albert Einstein -- scientist/auth

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It

churchfails is a collection of 100 articles describing people who claim to be Christians doing foolish things. Each article will include a picture of the subjec