Green marketing has emerged as a new study both in the developed and developing world. Whereas it has found a strong footing and following in the developed worl

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, gree

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Des

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,