Brand Failures
| Author | : Matt Haig |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 276 |
| Release | : 2005 |
| ISBN-10 | : 0749444339 |
| ISBN-13 | : 9780749444334 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis Brand Failures by : Matt Haig
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
