Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy a

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to ind

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol