As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is di

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of t

This book goes beyond the methods usually covered in introductory textbooks on quantitative methods in tourism. It considers key issues in data selection, appro

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existi