"This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of t

International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma