"This handbook contains useful reviews of major theoretical frameworks and research topics in sports studies-especially sport sociology-written by a star-studde

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan

Sport and physical activity are now regularly used to promote social and economic development, peacebuilding and conflict resolution, on an international scale.

Drawing from the seminal works published during the past two decades in Sport Marketing Quarterly, this collection edited by Nancy L. Lough and William A. Sutto

This comprehensive, accessible and practical textbook provides a complete grounding in both qualitative and quantitative research methods for the sports studies