Handbook on Electronic Commerce

Handbook on Electronic Commerce
Author :
Publisher : Springer Science & Business Media
Total Pages : 714
Release :
ISBN-10 : 9783642583278
ISBN-13 : 364258327X
Rating : 4/5 (78 Downloads)

Book Synopsis Handbook on Electronic Commerce by : Michael Shaw

Download or read book Handbook on Electronic Commerce written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.


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