Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of you

The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to

A step-by-step guide to writing better headlines and captions.

Encourage your students' enthusiasm for creative writing! Using the dozens of funny, kid-pleasing "headline-style" prompts found in this book, students of all l

This book provides an extensive overview of producing in the ever-changing field of journalism for all types of newsrooms. Featuring interviews with renowned jo