Higher Education Consumer Choice

Download or read book Higher Education Consumer Choice written by J. Hemsley-Brown and published by Springer. This book was released on 2015-11-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.