This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

MARCH is Community Social Services Awareness month! Is your organization looking for service project ideas? An increasing number of schools, workplaces, and org

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commod

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of child

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and ot