Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color bo

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resour

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

This newly updated edition is a compilation of readings, divided into nine sections, each examining a specific hotel department or activity. Each topic is exami