Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in

Mastering the Universe is a must-read for members of the He-Man generation as well as for toy collectors, pop culture enthusiasts, inventors, and anyone interes

In 1983, the world was introduced to He-Man and the Masters of the Universe. What followed was a cultural sensation that changed the landscape of children's ent

For over four years, Masters of the Universe had its own newspaper comic strip! This story continued the tales from the Filmation cartoon bridged the saga to th

Celebrate the incredible world of the beloved 80s franchise with this treasure trove of images and stories from Masters of the Universe. Relive childhood excite