How to Bring a Product to Market for Less than $5,000

Download or read book How to Bring a Product to Market for Less than $5,000 written by Don Debelak and published by Wiley. This book was released on 1991-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how the small businessman, entrepreneur or investor can take the right product to the marketplace for the smallest possible investment. Clear, step-by-step guidelines explain how to evaluate an idea as well as how to get inside advice on whether the product idea will work. Focusing on sales and marketing, it details product appeal; how to set up a product flow chart; how to predetermine manufacturing costs; how to keep expenses low; when to do a business plan and more. The author gives numerous examples of the right and wrong moves other people have made when marketing an idea.