This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morl

Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputati

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputation

Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a hous

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete g