Understanding the visitor experience provides essential insights into how museums can affect people’s lives. Personal drives, group identity, decision-making

The first book to take a "visitor's eye view" of the museum visit, updated to incorporate advances in research, theory, and practice in the museum field over th

This is the second edition ofJohn H. Falk and Lynn D. Dierking’s ground-breaking book, Learning from Museums. While the book still focuses on why, how, what,

Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, an

This book provides a thorough introduction to what is known about why people visit museums, what they do there, and that they learn. It offers recommendations a