This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the i

Represents the holdings of all EPA libraries and the Library, Illinois Institute for Environmental Quality.

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communicat

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the